The background to the site is a modern picture of Westminster, the 'home' of William Sugg for so many years. It was taken from the roof of The House of Lords during a visit by the Heritage Group of CIBSE in 2004 and centres on Westminster Abbey.
The header carries a woodcut of 'Vincent Works', the Sugg factory, which might well have been visible from this vantage point. William used this on one of his letter heads.
The first and oldest logo also shows the intimate connection with Westminster as it carries the Westminster portcullis with the inscription 'en avant' - 'in advance'.
The second logo replaced the earlier one around 1920 and was used right the way through the century until the 'modern' era when the 'flame' logo was applied to the new era of gas heating equipment with the new factory in Crawley.